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Market for the Future!
Don't ignore the "start-up" company when it comes to marketing your products or services. Surveys have shown that many of today's affluent buyers still purchase from the people and companies that originally treated them as "winners who were going to make it big".

"Pre-Survey" the Prospect
Got a hot prospect meeting in the near future? Send the prospect a "pre-meeting survey" by mail the week before. Ask them to fax you the answers to specific questions (i.e., customer's needs, concerns, budget, time constraints, etc.). Target your presentation to answer these questions and you stand a better chance of speeding up the sales process and landing a new client.

Don't Just Sit There...Prospect!
Don't just watch t.v. - be on the lookout for prospects. Many of the shows you watch are sponsored by local businesses who may need your products and services. Keep a pen and paper by the remote control and jot down the contact info for these prospects.

It's Important to Promote When You're Busy
Lynne Clark, an attorney and CPA, (703-256-7900) has the right idea about constant promotion. During the very busy tax season, Lynne always promotes her other services (such as estate planning, bookkeeping and electronic tax deposit transfer for quarterly taxes) for the "after-tax-season" months. This tactic keeps her busy all year round.

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