Idea Site for Business - Marketing Idea Shorts

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Is Your Product "What the Experts Use"?
Be on the lookout for the "experts" who use your products and include these testimonials in the package design. Examples: certain toothpaste is recommended by "1 out of 3 dentists". A brand of car oil is what "the experts (mechanics or race car drivers) use".

Save Postage - Put Your Promo Material in Your "Product Package"
When I was young, I couldn't wait for my father to pick up his dry cleaning every week. His shirts were always starched, folded over cardboard and boxed neatly. The big attraction for me were the games, simple crossword puzzles and colorable cartoons that were printed on the cardboard. My father didn't dare change drycleaners!

If you are selling a product, including your promo material in every package you deliver or send out is a great way to increase sales and save postage. If your product is shipped in a plastic bag, why not redesign your product label so that a short newsletter or tip sheet is printed on the back. Saves effort, time and money.

Smart Marketing Baked Inside
Sherry and Digger Graves, owners of Kambo's Kitchen in Sterling, VA, bake cakes, cookies, brownies, quick breads, and muffins - all made to order and shipped all over the world. They smartly combine old-fashioned goodness with 90s marketing.

Since all of Kambo's Kitchen products are freshly baked and individually hand-wrapped, this gives Sherry and Digger the chance to market via their packaging. They include a card with each product that lists not only the ingredients used, the history of Kambo's Kitchen, and the company phone number, but their web site URL as well!

Make sure your packaging is giving you the best marketing leg-up.

Flap Marketing
Generous George's Positive Pizza & Pasta Place in Alexandria, VA places marketing messages on the three blank flaps of their carry-out boxes to invite customers to dine-in.

Redeem 15 flaps from their carryout boxes for a free pasta pie when you dine-in at one of their three locations.

The other two flaps contain three coupons each that allow you to save up to $2.00 on pizza, homemade lasagna and other entrees..again when you dine-in.

Smart marketing, Bring 'em back to sell 'em more.

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