How to optimize the strength of your existing brand.
In a one-hour consultation I will show what's needed to increase the recognition of your communications ten-fold. My know-how is based on nearly 40 years of hands-on experience providing art direction, creative direction, design, illustration, writing and branding.
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E-Mail Newsletter Can Help Draw More Folks to Your Web Site
E-mail is a very effective communication tool and smart marketers use it to continually draw attention to their Web sites. Many marketers change their Web site content every week and publish a weekly e-mail newsletter that is sent to clients and prospects to inform them of the latest Web site offerings. If you don't have the time or staff to publish weekly, shoot for once a month. Offer those who visit you on the Web the chance to sign up for the newsletter via e-mail through your site. And most of all...make sure your Web site content is interesting and useful...the kind of stuff that keeps people coming back for more.
Use an E-mail Signature for More Business
Use a "signature" at the end of all your e-mail correspondence that gives the reader important contact information about you and your company. This is especially important when you are posting to newsgroups and mailing lists. Your signature acts like an "ad" at the bottom of each message.
Here's a sample of a signature:
Visit our site to view over 500 Marketing Ideas
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gillINC. - Contact: Mary Gillen/Andy Attiliis
e-mail: mpgillen@mindspring.com or andya@cais.com
Telephone: 703-339-7400 / 703-759-4283
Web Page: http://www.ideasiteforbusiness.com
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Visit our site to view over 500 Marketing Ideas
Get Your E-mail Message Read!
When posting e-mail messages to a mailing list or newsgroup, don't forget to put a "teaser" in the subject line that attracts attention. One that raised our curiosity was "DON'T GET MARRIED..." It referred to a message in the body of the e-mail that stated "...until you've seen our wedding invitations!" Clever printer!
E-Mail Newsletter Network
Need an alternative to Web banner advertising? PENN Media has created the largest e-mail newsletter network on the Internet. Each month millions of text ads are delivered to subscribers who have requested to receive one or more of the e-mail publications within the network. Text advertisements are placed inside these publications and e-mailed to subscribers. The results have proven to be up to 10 times greater than the rate of typical banner advertising. And Penn's lists are 100% opt-in. Most are also double opt-in. All publications must have an easy unsubscribe function.
Both advertisers and newsletter publishers should check out PENN Media's site to find out more.
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