Idea Site for Business - Creative Idea Shorts

Learn the creative process for branding for communications for the "rest of us".
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Customize your map by using features of the brand to their best advantage.
A national bank was growing so fast it made good marketing sense to somehow point out all of its branches in every state. For best promotional value, it was decided to create a series of brochures, one per state, each with its own individualized map.
Since the bank's most recognizeable feature is its sign, it was used on all of the maps to show the location of every branch.

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