shorts
chart

A relaxed approach to chart design can make dry statistics sing.
For a simple chart, three or four brush strokes and some crisp hand-written data are all that's needed to capture someone's attention. The charming appeal of this approach is that it looks so good and easy to do, especially after it is printed. Many of us can't wait to give it a try ourselves.
         The reality is that this technique is fairly easy to accomplish with the right tools, a practiced hand and Photoshop to smooth out imperfections. Here, the image was also digitally filtered to bring out some grain and exaggerate brush stroked edges.

Stack them high and low.
A special illustrative treatment of a chart's main focus could look great stacked. In this sample, questions about cost, or more specifically money, are answered. If this is the first chart to appear in a campaign, an art director should consider the long term visual viability of the look that is established here. That is, the illustrative style should be complimentary to those kinds of images with which it is likely to be seen. Additionally, an ongoing talent list of the original image maker and others who can offer the same style should be kept for future needs.
         The reality is that if this approach is likely to be used again, every effort should be made to preserve its appearance. Because, each visible ingredient of a messaging initiative impacts the integrity of a brand.

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