How to optimize the strength of your existing brand.
In a one-hour consultation I will show what's needed to increase the recognition of your communications ten-fold. My know-how is based on nearly 40 years of hands-on experience providing art direction, creative direction, design, illustration, writing and branding.
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Mary Gillen.
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar. Can be customized for your next conference, annual meeting, or association member seminar.
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What to do with photos that don't match
The client-provided photos came from 6 different sources. Each was inconsistent in everything from lighting to focus. Tight cropping and overprinting of photos with testimonial copy helped the situation up to a point. In addition, the placement of green caption boxes flush with the photos was intentional as it served to visually unify the picture area. The resulting design solution is a newsy, topical look that works hard to divert harsh scrutiny from photo quality.
Look to a subject's special characteristics for design inspiration
With the manuscript, came one stunning collection of photography. Sixteen lighthouses in all were to be included in the booklet. Because they are so beautiful, it made sense that their presence should dominate the pages. But because their names and histories are also special, they too needed to be treated well. More than just nice small caption-like copy that does a good job of complimenting the image. Since lighthouses are tall, tall initial caps provided a typographical design concept that related well to the images.
Total Ideas: 14
Showing: 1-2
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