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poster writing
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xpectations of poster writing have become varied. The traditional experience of usually seeing this media from quite a distance isn't a given anymore. Writer's should know that if there are limits in the quantity of copy that should appear on today's poster, they relate as much to what needs saying as to the kinds of environment and traffic it will confront. With so many indoor spaces given to posters, it's no surprise that some deliver at least as much copy as is found in the wordiest ads.
What then of the traditional poster's charm, which proves that less can also be very good? Posters with great big colorful graphics supporting powerful thought provoking headlines are still wonderful. So fast, so beautifully free of distractions, for an instant it feels as though we're in a gallery of art. Funny how the last poster I did, with the headline and body copy written in two languages, feels a little weak by comparison.
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 sample
Short copy is memorable.
How to best depict an internationally recognized outdoor theater on a poster in two words or less. Start by letting the image tell most of the story. In this case it is a panorama showing all the stars, trees and entertainers taking a bow. Then come up with the best words to pay off such a vision. With such short copy, this great big concept is hard to forget from both a verbal and a visual point of view.
Creative functions:
Writing, creative direction, art direction, design and illustration*
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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.
All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis
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