Make Ezine Advertising Quick and Easy.
Bring Thousands of Targeted Prospects to Your Website without Spending a Cent on Advertising!
Visit EzineWriter.
Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
More
Opt-In Email
Marketing with ISFB's
Mary Gillen.
May 13-14, Alex, VA
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar.
Register
now. | |
|
|
 |
|
|
headline writing
|
|
|
|
|
|
|
raphic designers who become adept at adding words to visual concepts often take on writing and creative direction responsibilities, too. And so it has been for me.
Where to draw my line has always been the question. The answer comes with experience which defines the kinds of writing that we can do well without jepordizing our creative comfort zone. That's the zone that ensures a unique solution will come in plenty of time to avoid the ghastly fear of missing a deadline. As it has turns out, headlines and short copy messages fit the most productively into my range of abilities.
I especially enjoy the thinking that goes into fine tuning a headline until it is sure of capturing the intended audience. For me, this ongoing attention to the headline serves as positive catalyst for developing an entire creative message. As those first words get better and better, so too does the supporting image and copy improve.
|
|
|
 sample
Great credibility can be found in the details that aren't so obvious.
This ad is about an insurance salesman who cares. He has a long record of doing many wonderful things on the job. At the bottom of his bio, however, it also mentions that he does some volunteer work with disabled kids. That's his own time we're talking about. Now, there is no question that we're learning about the true heart of a guy who deserves recognition. This experience taught me the importance of carefully studying everything to make sure that the headline capable of evoking the most credibility isn't missed.
Creative functions:
Headline writing, art direction and design *
next sample
|
|
|
*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.
All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis
|
|
