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ometimes the goal is to show more variety of product and/or service than is possible in one realistic photo. Or, while all the right elements could actually exist in one shot, real life spacial constraints won't allow each of them to be up close and personal. In such situations the photographic story can be enhanced by disassembling and recomposing the images.
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Without fail, showing your wares in a photo montage will set you apart from the crowd.
Inherently, there are 3 unique aspects in the making of a photo montage that put each one in a class by itself: (1) Your wares. (2) The style in which your wares are photographed. (3) The illustrator who will compose and assemble your montage. It is not likely that these exact entities were ever before or will ever again be put together again in an identical manner for anyone other than the original client. So, when a photo montage is done well, chances are it is the beginning of a creative strategy that can last for a very long time.
In this case my client is a photographer. He wanted an ad that would display a variety of images in something other than a grid. From a vast library we chose five photos that best exemplified his work. Then they were assembled which, before Photoshop, was a long and laborious process. With such a digital tool, I can honestly say that the process has become fun and much more reasonable in terms of time and cost. Once the photos have been cleanly silhouetted and placed on layers they are easily moved and sized until just the right look is achieved.
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Creative functions: