By Andy Attiliis
Big enough to show and tell. To reveal experience, share marketing ideas, expound on branding misunderstandings, discuss communication strategy and more. In other words, big enough to address every kind of solution a creative director may need to find during the development of a message.
AAABefore computers, it just wasn't possible to meaningfully show and talk about such challenges in a reasonable amount of time. Now we can instantly and conveniently reach anyone anywhere to detail every aspect of creative fuctioning as necessary.
AAAThat long column to your left, for example, takes visitors to over 180 of my annotated samples. They are categorized by both function and media vehicle. Introductions set the tone for each section and in every case specific contributions to a project are credited.
AAAWhether you're here for ideas, information or need help with a project, I sincerely hope you find the visit worthwhile.
Andy Attiliis believes it is the creative community's responsibility to provide clients with specific reasons for messaging decisions. With this knowledge, they are more likely to stay on course long enough to get resuts. He developed this work on the creative process and its functions to show how they can best be used to accomplish communication goals. Attiliis is a hands-on creative director who has provided creative direction, art direction, writing, design, and illustration for over 36 years.