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ap illustration should enhance corporate identity and message effectiveness in a number of ways. Right from the beginning, the look for a map should be considered in relationship to the existing brand. That is, it should work well alongside of established brand constants such as photos, typography, logos and illustrations. If its interaction with such design elements are carefully anticipated and resolved, the long-term results can be spectacular. By resolving color and style issues up front, a map can strengthen rather than distract from your company brand's visual identity. In some cases it can even become the key visual.
Also featured in this section are a number of high content birds-eye views of landscapes with map-like qualities. The purpose of such images ranges from establishing locational information to illustrating a copy point.
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Customize your map by using features of the brand to their best advantage.
A national bank was growing so fast it made good marketing sense to somehow point out all of its branches in every state. For best promotional value, it was decided to create a series of brochures, one per state, each with its own individualized map.
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Since the bank's most recognizeable feature is its sign, it was used on all of the maps to show the location of every branch.