s in a comic strip, the promise of a captioned cartoon is that there will be substantial entertainment reward in return for minimal effort on the reader's part. The difference is that the story must be told in quite a few less words than its multi-paneled cousin usually offers and with only one image. To be successful with this kind of message, both writing and drawing have to be very precise.
Corporate cartoons don't have to knock 'em dead.
A saving grace for special interest toons is that the expectation for halarity is not nearly as high as it is in newspapers and magazines targeting the general public. And because such scenarios are commercial by nature, there usually isn't license to poke fun for the sake of a big laugh. Instead, the humor must remain tame, wholesome and politically correct in every way. Therefore, coming up with some humor around which to base a corporate toon is not quite so difficult. With their real purpose leaning more towards highlighting a point within an article or brochure, even those without comedic writing credentials can create a commendable captioned cartoon.