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Out of all the scenarios that we can imagine to develop a graphic communication, the one that gets used will depend on who is directing the creative process. Whether it is the creative provider, the job originator or both, to be effective only one can decide which way to stir the inspiration and how much its ingredients should cost.
For prospective clients who want a creative provider to direct the creative process, Andy Attiliis makes use of job information forms. These tools are designed to gather the kinds of specific data that will motivate goal oriented thinking. In addition, they ensure that the forthcoming solution will be based on relevant information and support existing brand history. To best fit his experience to your potential needs, Attiliis has prepared different versions for design, illustration and writing. When a project requires multiple services, the job information form for design offers the most versatility. Upon completing and submitting one of the forms, you will receive a preliminary proposal and estimate within five days. Whether you hire Andy or not, completing a job information form is a great way to begin any new project. Prospective clients are encouraged to print out the completed form and include it in their job jackets as reference to help all involved maintain a sharp focus on established goals throughout the entire creative process.
While Andy Attiliis always recommends job information forms to gather necessary information he has often helped clients who have gathered appropriate data in advance. For those who know what they want, Attiliis includes a proposal and estimating approach called style match estimating In another common scenario clients know what will work when they see it. To best accommodate this situation, Andy advises that the basic creative concept be settled upon before an estimate to complete the work is prepared. That is, by using a two phase estimating process known as phase estimating efficient results can best be achieved.
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