web creative direction
 

he only rules or guidelines on Web creative direction that can be considered steadfast are traditional standards that already apply to the other media. For example, when considering existing corporate identity there should be no confusion about whether or not to utilize the existing brand and messaging direction. Without exception, those elements should be translated to the Web endeavor as faithfully as possible. On the other hand, any new doctrine that could uniquely relate to the Internet is constantly changing, at least to a degree, with the emergence of new technology. A case in point is the capability for interaction on a Web site. As becomes more sophisticated, creative strategy in regard to where, when and how interactive devices can best be presented will change. Therefore, developing a technological presence that can be expanded upon makes great sense. In this way, those features that aren't quite perfected yet can be integrated when they become more practical.
It is also important to look closely at Internet goals because they can be so vastly different from site to site. Which technical features and abilities will be in the unique interest of each client for both current and long-term needs? In order to provide the most informed answers, it is recommended that a creative director work with an Internet Technology specialist early in the process. Together, they can plan how creative and technical aspects of each site design can be combined for the best results. Such considered decision making now will ensure the development of a successful Web site for today and tomorrow.