uarantees that art directors will get the photographic style that they see in their heads are hard to come by. Reasonable insurance is only available through familiarity with a photographer's past work. In order to get what we want, we must see that the necessary qualities have already been achieved by reviewing a portfolio or other promotional vehicle. While some small measure of a conceptual goal should be left to chance for the sake of possible improvements, that's the extent of allowable guesswork. Otherwise, the capability to build on an existing visual style, or deliver the expected creative direction is seriously diminished.
The right photographer can shoot the outdoors indoors while turning day into night.
Long and inspired experience with shooting big production photography is evidenced by Ross Stansfield's portfolio. It clearly demonstrates an ability to produce and control all the requirements of an extremely complicated shoot.